Pirelli Tyre Company • In 1901 Pirelli introduced the “Ercole” that equipped some of the earliest cars on the road. • Currently, Pirelli is the world’s fifth largest tyre company in terms of turnover, with levels of profitability among the highest in the sector. • In 2008, Pirelli tyre generated revenues of around 4.1 billion Euros (US$ 6 billion). • 24 factories in 12 countries. • Presence in over 160 countries with 10,000 distributors and retailers. • 27,224 employees as at the end of 2007. • World market leader in Ultra High Performance tyres.